2024 NCAA Adidas Locker Room Collection. The keystone design each year is the “Practice” graphic, which identifies multiple varsity sports throughout each licensed Adidas school. This design must be clean and easy to read from a distance. Authentic school marks and logos are key to the collection's authenticity.

Our concept this season uses a mesh pattern as a main design element, with certain schools having their own custom icon and mesh pattern. These icons connect to each school’s identity, based on location, culture, or even weather.

This “Practice” graphic took cues from the RUN DMC logo and our own “Dassler” design, which has been a licensed staple for at least 15 years. The design was updated to include the authentic school wordmark, typography, and custom mesh pattern.